Suppose the hypnosis products providing firms are more than 3 in number. Then the monopoly is gone and the intense competition is there. Monopoly can be sustained in the short term by offering high quality, high priced products, but not in the long run.

The hypnotherapy products provided by different firms need to be totally different and with high value additions. 

Suppose one firm offers the free audio product with its items, it needs to see what other complementary or substitute products it can offer. Suppose the free audio firm switches to online video download, those who are internet lovers would find it great. The new online download product would look great to the existing users. 

For those who use the internet very often, they would be glad with the older versions. It depends on consumer choice and post purchase behavior. The post purchase behavior is the most difficult for a firm to handle. The best way to beat the competition is to have a close relationship with the customer. The firms providing self-hypnosis products need to have close interaction with the consumers. Their psyche will be known in a better way and the firms would be able to predict what product to switch to. 

In case the firm finds, that customers are no longer satisfied with the free audio strategy. No one even bothers to look at the product. Then the by-product is wastage. It’s better to provide a book manual than providing a free audio version. 

In between the Veterinarian Surgeons at the top of the ladder and the Veterinarian Assistant at grass root level, there is another group of essential workers who are the Registered Veterinary Technicians. They perform multifarious duties that include nursing, anesthesia administering and other works like taking care of diagnostic laboratory processes and settings. Normally such technicians come after completing A.S Degree from a recognized Veterinary College. The curriculum in Veterinary Colleges include the training on medicines for large animals and small animals, their operation and other aspects of nursing the injured and ailing animals.

In addition you will be learning various technical laboratory tasks that will be essential for the treatment of the animals. Your basic task would be that of clinical research though most of your research and analysis works will be performed under the guidance of the trained and practicing veterinarian.

If you are interested in pursuing a career of veterinary technician then you will have to pursue your academic career from the level of Veterinary Assistant Schools. The educational curriculum will be persuaded following the guidelines issued under the Federal and State Regulations in vogue. Many continuing educational programs of this kind are available in various colleges and universities. One important aspect of this career would be that you can still continue your studies even after completing the graduation courses from one of the Veterinary Colleges.